Social Media & Online Reputation
The vertiginous rise of social media has made the platform a powerful tool in a business’s online reputation management. Whether you are an individual or an organisation maintaining a spic and span online reputation is a necessity if you want to have a competitive edge against others in the market.
Regardless of good a work you are doing, sometimes it is difficult to avoid negative feedbacks. This should be taken with a pinch of salt as many may be giving negative feedbacks which may hurt your brand, there is just as many speaking positive stuff about you.
That’s why it has become very important for businesses to monitor their online reputation and respond accordingly. You don’t want your potential customers to chance upon your negative comments thus hurting your brand, reputation and bottom line.
No business wants to risk their credibility that’s why every business needs to be an active participant on various social media platforms. But the social media platform that best suits you has to be chosen carefully. Choosing the platform will give the business the right customers and leads. In addition, there is also a need to create the right content and conversation around the brand.
Keeping all these in mind, some of our offerings are as follows:
Online Reputation Management (ORM)
In today’s digital age building an online reputation has become imperative. Online reputation management (ORM) means taking control of the online image. While PR is an upfront service, ORM is more of behind the scenes service. While managing an online reputation ORM leverages SEO to deal with negative data online which can tarnish a company’s reputation. ORM also manages what is said online and controls defamatory content, responding to negative content and removal of inappropriate content.
If you don’t have a virtual presence or have one but don’t have much idea on how to go about it, we will help you to manage an excellent online presence. We work with various techniques and strategies to ensure that our client’s stakeholders find the right materials when they look for them on the Internet.
We believe that our clients’ reputation is our reputation hence we provide comprehensive ORM solutions to promote, protect and defend our client’s online reputation using innovative techniques.
We build a positive image for your business no matter who is searching for your company online – customers, clients or coworkers.
We create and manage your online brand and highlight positive content and push down damaging content so you can control what people see when they search for your brand online.
We are both proactive and vigilant and track any potential risks before they escalate into a major issue. Therefore, we track the user actions and opinions for your brand and devise a strategy accordingly, to help you Enhance, Manage & Protect your Online Reputation.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) can help you to enhance the online visibility of your business to increase targeted traffic and achieve top rankings.
PR and SEO can no longer work in silos. They have to go hand in hand. A well thought out SEO can help you in increasing your brand visibility, reputation, expand your reach among your target audience, drive organic traffic to your site, and generate leads.
Akund with its well-researched, strategic and brand specific SEO, help resurrect your brand and elevate your online presence and make your site appear on the first page of the search rankings. We help you to not only in generating links from authorized sites but also provide on-page optimization and off-page optimization.
But getting the first rank is no small feat. This means your SEO strategy has to be better than your competitors for the same targeted keyword. And once you reach there you can’t sit back and bask in the glory. It has to be a constant and continuous work.
Apart from strategizing to get the first ranking we will keep deeply invest in making sure that your target keyword and marketing goals are aligned with your aims and objectives.
Social Media Marketing (SMM)
The rise of social media has become an important marketing tool to create awareness about a brand. It has the power to make your content viral in no time. But having just an online presence is not important; what is imperative is how your content engages with your audience. You need to be fully invested in creating a social media strategy with focus on engagement which can affect your overall profit.
Akund with its customized SMM strategy, which covers every client’s needs and marketing objectives, helps you to create the right buzz in social media.
We leverage your marketing efforts and get most out of your marketing spent, by targeting the right social media channels which is more relevant to your business be it Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest or Google+. We make sure to optimize content for each social network to better connect with your market. Visuals are as important as content, they help in capturing audiences’ attention which means more engagement. That’s why along with content we use eye-popping images to get as much eyeballs as possible.
Through these social media tools, we try to keep the buzz going by building momentum and engage people in social conversation around your brand.
Search Engine Marketing (SEM)
Search engine marketing also known as pay per click is the use of paid ads to appear in prime spots in Search Engine Results Page (SERP).
SEM is a funnel for getting the traffic to your website. That’s why it is becoming vital to businesses globally. When people search for something online it is the search engines which is their first point of contact. It is essential that your website is optimized for your target keywords otherwise they won’t appear to your target audience which no less than committing Hara-kiri.
How different is SEO from SEM? While SEO is more about increasing your organic search engine ranking through leveraging target keywords, link building, establishing site authority. While SEO is a powerful tool to increase your organic reach, SEM helps accelerate this reach by getting potential leads and customers the moment someone searches for that particular keyword.
That’s why there is a need for both SEO and SEM. Based on your budget Akund helps you to get that coveted slot in SERP. As keyword is an integral part of SEM, we do a thorough and comprehensive research and identify the keyword to use in your SEM campaign. SEM helps you target the right audience based on what they search.
SEM helps understand what exactly the customers are looking for and accordingly tweaks can be done to you ad copy, call to action and landing pages. Al these will help to reach the target audience.
We provide value for your marketing spend by not only targeting popular search paid platforms like Google Adwords, Bing Ads, Yahoo Search Ad, but also employ 2nd tier PPC platforms and PPC advertising options available on various social media networks.